A pretty basic idea: goodness is better than badness. And SO goodness is better than just plain goodness.
Yoplait is striving for so goodness. In ourselves, the yogurts we make and in the way we behave.
We’ve sort of been about this for a long time, but now we’re trying to make it more of a mission, and to include more people on the journey of spreading so goodness.
Ultimately, we’re focused on making so good yogurt, and here’s how we see it: you can eat something that tastes amazing but isn’t that good for you. You can eat stuff that’s really good for you, but doesn’t always leave you yummed up. So good yogurt does both. All of you is happy, not just your tongue. And while so goodness will never be perfect, we’ll keep working on ways to make our yogurt more so good than it is today.
We also support causes that you care about. Like fighting breast cancer. We’re thinking we should do this in an even bigger way. We’re figuring that out and want your input.
People say life is really about the little moments of so goodness. There are big moments – we all know what those are – but since they don’t happen as often, we'll stay focused on doing our part with the little moments.
As we go forward together, we want your help spreading so goodness. There is actually way more good going on than people talk about. Let's talk about it. Let's share it!