Yoplait - Breast Cancer Commitment - Save Lids to Save Lives

Do you know someone who's done extraordinary things in the fight to cure breast cancer? Then nominate him or her to be a Yoplait® Champion.

Use our online nomination form

Or download the form and complete it when you’re ready (37k)

Download our Yoplait Champions Program Press Release.
Download our press release

You'll need the free application, Adobe® Reader® to read and print this file. Don't have it? Get it now

The Nomination Process

Here are details about the program and the nomination process.
      Process and Criteria
      Nomination Submission Process
      Notification Process and Timing
      Criteria and Conditions

Process and Criteria

Whom should I nominate?
Nominate people you believe are "ordinary individuals doing extraordinary things" in the fight against breast cancer. From the nominations, we’ll choose up to 25 Champions.

How do I make a nomination?
Describe in 1,000 words or less how your individual (you or someone you know) has done extraordinary things in the fight against breast cancer. You can support your application with materials such as brochures, photos, news articles, letters of gratitude, pages from individualized Web sites or other appropriate information. Please limit supporting materials to 4 individual pieces. We really like to receive photos.

When you submit your nomination, you or the individual will have to provide proof that the organization that would receive the $1,000 gift is an accredited 501(c)(3)(b) association.

How do you select the 25 Champions?
We'll evaluate entries to determine those which:

demonstrate a strong and sustained commitment to the breast cancer cause, including a personal sacrifice
illustrate a creative and innovative concept that furthers the goals of fighting breast cancer
have had an impact on the lives of others or on their community
show identifiable changes that have been the result of the individual's activities

Nomination Submission Process

When are nominations accepted?
Nominations will be accepted from September 18 through
November 6, 2007.

Notification Process and Timing

Who will be part of the Yoplait Search Selection Committee?

a representative of the S. G. Komen for the Cure
a representative of Yoplait
an independent party with knowledge of the breast cancer issue

When will I be notified if my nominee has been selected?
Efforts to notify honorees will be conducted in early winter of 2008.

Whom do I contact with questions?
Please direct any questions to yoplaitchampions@coneinc.com or call 1-866-903-8699.

Criteria and Conditions

Donations will be made to each winner's selected charity, subject to proper documentation and verification of 501(c)(3)(b) accredited status.

Applications will be evaluated on individuals/programs which:

demonstrate a strong and sustained commitment to the breast cancer cause, including a personal sacrifice
illustrate a creative and innovative concept that furthers the goals of fighting breast cancer
have an impact on the lives of others or on their community
identify change/s that have been made as a result of the individual's activities

To be eligible, a nominee must be a legal resident of the U.S. (except Puerto Rico) and 18 years of age or older. This event is sponsored by General Mills Sales, Inc., Number One General Mills Blvd., Minneapolis, MN 55440. Employees of sponsor, its parent and affiliated companies, advertising and promotion agencies, including Cone Communications, and partners and the immediate family and household members of each are ineligible. Void where prohibited or restricted by law.

Each honoree must sign an Affidavit of Eligibility, and Publicity Release, and consent to a background check.

Application must be postmarked or received by November 6, 2007.

Application can be supported with supplementary photos and letters of recommendation.

Applications will be collected via U.S. mail at:
Yoplait Champions
c/o Cone, Inc.
855 Boylston Street
3rd Floor
Boston, MA 02116

Selection will be based on a qualitative analysis of each applicant's creative proposal and accompanying materials. Selection of honorees will be conducted by a selection committee, including representatives from Yoplait, Komen and an independent authority knowledgeable about the breast cancer cause, whose decisions will be final. The selection committee will review applications by January 8, 2008.

All nominations and accompanying materials become the property of Yoplait's parent company, General Mills, with all rights to copy, edit, broadcast, publish and use, in whole or in part, any such nomination and related materials, including all ideas, copyrighted or copyrightable materials, trademarks and concepts, in any manner without further consideration.

Honorees will be required to execute an Affidavit of Eligibility and Liability/Publicity Release within seven (7) days of attempted notice or forfeit any and all benefits accorded to honorees. An alternate honoree may be selected if any selected honoree cannot be reached, is ineligible or declines to participate. By participating, honoree agrees to the following: the selection committee’s decisions are final and legally binding in all matters relating to this program. General Mills (which includes its affiliates and each of their agents, officers, employees, licensees and all parties associated with this contest) is not responsible for lost, destroyed, delayed, incomplete, postage due, illegible or misdirected materials. All nominations become the property of General Mills upon receipt and will not be returned. Honorees agree to use of name and likeness for publicity purposes without further compensation, where legal. As a condition of participation, honoree agrees that: (1) any and all claims, judgments and awards are limited to actual out-of-pocket costs incurred in participating in this event; and (2) honoree waives all rights to claim any other damages, including punitive, incidental and consequential damages and attorneys' fees. This Program is subject to all laws of the United States.

For a list of honorees, mail a self-addressed stamped envelope to: Yoplait Champions, c/o Cone, 855 Boylston Street, 3rd Floor, Boston, MA 02116. The Selection Committee will only review applications postmarked or received by November 6, 2007.

Get more details